Focus group your case.
Fix your case.
Forecast your success.
Find out what triggers jurors about your case, before you step into a courtroom.
Focus grouping cases will provide you with an affordable and unique opportunity to gain insight into what potential jurors think about your case – without the consequences of an actual trial.
After focus grouping hundreds of cases, we are always surprised about what testimony or evidence potential jurors like or dislike in a case.
Learn what triggers potential jurors and use this information to reshape your case.
Reshape your case in a direction that triggers jurors favorably to your case and ensure your chances of a successful settlement, mediation or trial.
About
Greg Rozas
Greg Rozas has been a practicing trial lawyer in Louisiana since graduating law school in 1997. Over the past twenty six years, Greg Rozas has tried both criminal and civil jury cases in multiple jurisdiction throughout the state of Louisiana.
In early 2005, after attending several legal conferences centered on the benefits of using focus groups, Greg put together his first focus group on a complex medical malpractice case. Very early on in the case, the information that Greg received from the focus group was instrumental in shaping a new strategy for the case. Over the history of the case, Greg continued to focus group various issues ultimately leading to one of the largest medical malpractice settlements in Louisiana history.
Greg realized that conducting focus groups on cases could be a vital tool for other lawyers with all types of cases. Since 2005, Greg has participated in well over a 100 focus groups and mock jury trials spanning wrongful death trucking cases, complex medical malpractice matters and contract cases disputing hundreds of millions in damages. Greg Rozas has conducted and participated in serious criminal defense focus groups as well as having his focus group company handle the mock jury trial in the acclaimed Netflix special, “I just killed my dad.”
Greg Rozas has been married to Sharon Rozas for over 30 years and is the proud father of four local Baton Rouge High School graduates. Greg is a self-proclaimed beer nerd and avid home brewer of all styles of beer. He and his wife Sharon enjoy all aspects of the outdoors including, golf, pickleball, fishing, hiking and mountain biking.
Our Services
– Russell Beall
Case Strategy
Early Risk Assessment, Case Evaluation, Theory Development, Mediation Planning, Jury Selection Preparation, Opening/Closing Arguments
Jury Research
Online/In-Person Focus Groups & Mock Trials, Theme Testing, Trial Interviews, Juror Profiles, Shadow Juries
Trial Presentation
Turn-key technical services including wireless exhibit presentation with Trialpad Pro, Trial Director, and Powerpoint
Venue Research
Venue Analysis and Jury venire assimilation
Witness Preparation
Preparing direct and cross of witnesses and obtaining real-time potential juror critiques of key witness testimony
Case Studies
Case Progression Summary: Anderson v. Gibbs Through Focus-Grouped Sessions
Progression of the Bridges Case Through Focus-Grouped “Opening Sessions” Before Trial
In Anderson v. Gibbs, the plaintiff, a member of the prominent New Orleans-based dance troupe, the 610 Stompers, sustained a permanent C4-7-disc injury resulting from a T-bone collision caused by the defendant’s failure to stop at a stop sign. In response, a New Orleans jury awarded the plaintiff $963,000 in non-economic damages, representing 15.08 times his medical expenses.
Case Summary
Case: Anderson v. Gibbs, 17-9919
Type: Auto Negligence
Plaintiff’s Attorneys: David P. Vicknair and Caitlin B. Carrigan, Scott Vicknair, New Orleans
Parish: Orleans
Verdict: $1,620,038 for the plaintiff
Role of Anchor Point Consulting in Trial Preparation
Anchor Point Consulting assisted the plaintiff’s legal team by facilitating jury focus group sessions. These focus group discussions enabled the attorneys to gain insights into juror perceptions of the plaintiff, evaluate how the defense’s arguments might be received, and adjust their strategy accordingly. The feedback allowed the attorneys to improve their approach, ultimately strengthening their case.
Key Issues Addressed in Focus Groups
- Plaintiff’s Membership in 610 Stompers: The plaintiff’s involvement in this well-known male dance troupe was a primary concern, as the defense heavily emphasized this detail during mediation.
- Mediation Outcome: After unsuccessful mediation discussions, the plaintiff declined the defense’s final settlement offer of $250,000.
- Anticipated Defense Strategies: The defense planned to deny liability and suggest that the plaintiff’s injuries were exaggerated. Part of their strategy involved mentioning the plaintiff’s continued dance participation post-accident and his chiropractic treatment before the collision.
- Attorney Commentary on Focus Group Impact – David Vicknair, plaintiff attorney
- Unexpected Insights: “The focus group gave us confidence that the 610 Stomper aspect was a strength, not a weakness. Owning this narrative in court proved effective.”
- Primary Takeaway: “The focus group affirmed our case’s strength. We realized our concerns were overestimated. By controlling the narrative around points, we initially saw as weaknesses, we positioned this case well for a favorable verdict. We believed in our plaintiff’s case.”
Outcome and Strategic Benefits
After a five-day trial, a New Orleans jury found the defendant fully at fault and affirmed the plaintiff’s injury claims. Using focus-group insights allowed the plaintiff’s team to anticipate defense arguments, refine their presentation, and emphasize the plaintiff’s credibility and injuries. This proactive strategy, underscored by close attention to jury feedback, was instrumental in securing a favorable verdict. The successful verdict reflects the effectiveness of the strategic preparation and reinforces the value of focus-group testing in complex cases.
The plaintiff in this medical malpractice case was awarded damages to his estate as compensation for the pain and suffering experienced by him and his widow after a Baton Rouge jury found that nurses failed to provide proper care for the patient. His estate linked his death to the nursing staff’s failure to regularly turn the patient in bed, which led to the development of bedsores that became septic, ultimately causing the plaintiff’s death.
Bridges v. Baton Rouge General Medical Center, 641800
Medical Malpractice
Plaintiff Attorney: Bobby R. Lormand, Jr and Adam W. Taylor, Lormand Law Firm, Baton Rouge
Parish: East Baton Rouge
Verdict: $709,600 for plaintiff
Anchor Point Consulting helped the plaintiff’s lawyers prepare for the trial by offering what we call the “2-4-2” package. In this package, attorneys participate in three separate sessions to strategize, test, and refine their case.
Focus Group 1:
- Held as an open discussion during a two-hour session
- Allowed the plaintiff’s counsel to assess which details the jurors focused on, what they disliked about the case, and how to better adjust the delivery of specific information to fit the jurors’ understanding of the case.
Focus Group 2:
- Strategized with new information from the first focus group session
- Presented a neutral and detailed demonstration to a different group of jurors over four hours.
- They discovered that the change in their strategy was effective in facilitating the understanding of this new group
- This highlights the effectiveness of strategizing based on the previous focus group session
Focus Group 3:
- Three days before the trial
- Attorneys presented what they believed to be their finalized “Opening Session,” only to realize they would be given just ten minutes to present their entire opening during the trial.
- Given the complexity of this medical malpractice case, the attorneys understood they could only depend on the most critical and well-understood details.
- Using insights from prior focus groups, the plaintiff’s counsel consolidated key details into a clear timeframe and presented the case succinctly and on time.
Focusing on their case helped attorneys identify which details jurors emphasized and which ones weakened their argument. A Baton Rouge jury ruled in favor of the plaintiff, awarding $709,600 in damages.
